en روانشناسی Psychology پژوهشي Original Research Articles <div style="text-align: justify;"><strong>Objectives</strong>: In urgent situations, like those experienced by the Nour Association, individuals often turn to their ethnocultural backgrounds and ingrained coping mechanisms to enhance their psychological and overall well-being.<br> <strong>Methods</strong>: This study employed a dual-analytical approach. Initially, participant observation was used to understand the day-to-day activities within the Nour Center&rsquo;s authentic environment. Subsequently, three cognitive theories&mdash;conceptual metaphor, schema, and frame theory were applied to analyze and interpret the transformation in the patients&rsquo; conceptual systems comprehensively.&nbsp;<br> <strong>Results</strong>: We detected that the patient community at the Nour Center utilized various socio-cultural practices (drama roleplay, peer-support therapy, and task-shifting) to create an improvised, theory-independent recovery program focused on &lsquo;awakening&rsquo; and &lsquo;self-empowerment&rsquo;. These latter were mediated by higher-order meta-cognitive processes, such as &lsquo;self-regulation&rsquo; and &lsquo;self-description&rsquo;, frames, such as &lsquo;the home frame&rsquo; and &lsquo;the hospital frame&rsquo;, and schemata, such as &lsquo;the function schema&rsquo;, which are foundational to &lsquo;cultural placebos&rsquo;.<br> <strong>Discussion</strong>: The present findings established that both general health and mental health are significantly shaped by societal influences, indicating that cultural therapy emerges from the intricate dynamics of sub-cultural social systems. Ultimately, concepts of illness and recovery are subject to cultural negotiation.</div> Placebo effect, Awakening, Cultural placebos, Mental disorders, Rehabilitation 129 138 http://irj.uswr.ac.ir/browse.php?a_code=A-10-2288-2&slc_lang=en&sid=1 Hicham Khabbache hichamcogn@gmail.com 0000-0001-9587-2829 No Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Khalid Ouazizi khalid.ouazizi@usmba.ac.ma 0000-0002-3011-0812 No Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Driss Ait Ali Driss.aitali@usmba.ac.ma 0000-0001-5043-9677 Yes Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Abdelhalim Cherqui Abdelhalim.Cherqui@usbma.ac.ir 0000-0002-6947-5712 No Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Amelia Rizzo amrizzo@unime.it 0000-0002-6229-6463 No Department of Clinical and Experimental Medicine, University of Messina, Messina, Italy. Livio Tarchi livio.tarchi@gmail.com 0000-0002-9931-5621 No Department of Health Sciences, University of Florence, Florence, Italy. Sefa Bulut sefabulut22@gmail.com 0000-0002-2622-4390 No Department of Counseling Psychology, Counseling Center, School of Education, Ibn Haldun University, Istanbul, Türkiye. Łukasz Szarpak lukasz.szarpak@gmail.com 0000-0002-0973-5455 No Department of Clinical Research and Development, LUXMED Group, Warsaw, Poland. Mohamed Makkaoui mmakkaoui@uae.ac.ma 0000-0003-2691-1198 No Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Hanane El Ghouat elghanan@gmail.com 0000-0001-5777-8188 No Laboratory of Morocco: History, Theology and Languages, Department of Psychology, Faculty of Arts and Human Sciences Fès-Saïss, Sidi Mohamed Ben Abdellah University, Fez, Morocco. Parisa Jalilzadeh Afshari jalilzadeh.a.p@gmail.com 0000-0002-7644-2492 No Department of Audiology, School of Rehabilitation, University of Social Welfare and Rehabilitation Sciences, Tehran, Iran. Rezvaneh Namazi Yousefi mrs.rezvanehnamazi@gmail.com 0000-0002-8013-2534 No Deputy of Research and Technology, University of Social Welfare and Rehabilitation Sciences, Tehran, Islamic Republic of Iran. Francesco Chirico medlavchirico@gmail.com 0000-0002-8737-4368 No Faculty of Medicine and Surgery, Specialization School in Occupational Medicine, Catholic University of the Sacred Heart, Rome, Italy.